The Reeve Foundation and 360i have partnered to build a new kind of toy accessible for people with disabilities. These toys are intended for adults, such as parents and family members, who are living with paralysis to be able to play with the children in their life. The Reeve Foundation wants to make sure that all family members are able to join in on the fun and create meaningful moments with their families.
The toys will be owned and licensed by digital marketing agency 360i, who is crowdfunding to create Adaptoys. The Adaptoys will be donated to the Christopher & Dana Reeve Foundation, a nonprofit dedicated to curing spinal cord injury by funding innovative research and improving the quality of life for people living with paralysis.
There will be an Adaptoy Race Car that runs on sip-and-puff technology that allows the user to suck or blow air through a straw to move it forwards or backwards and make it turn left or right with a tilt of the head using motion sensors attached to a headset. Another Adaptoy in the works will be a voice-activated pitching system that will pitch a ball by simply saying “pitch.” If the initial fundraising goal of 100 Adaptoy Race Cars is met, the Reeve Foundation will select individuals living with paralysis to receive the Adaptoy for free! Individuals can easily register for this opportunity by registering online at adaptoys.org.
Former Rutgers football player Eric LeGrand, who is now paralyzed after his 2010 game, and Donna Lowich, a grandmother of three, have the chance to test the toys out and talk about what it means to be able to play with their loved ones again. In an interview with PEOPLE magazine LeGrand says “Playtime is more than just toys. It’s the memories of having fun with your family.”
So many people and even companies are unaware of the restrictions and challenges that exist as a result of paralysis. Everyone deserves to be a part of playtime, and this is an incredible opportunity to raise awareness on this issue and help everyone play without limits. The Reeve Foundation hopes to inspire others with this campaign and that they will join them in producing Adaptoys on a larger scale.
If the goal for the initial 100 Adaptoy R/C Race Cars isn’t met, all funds will be donated to the Christopher & Dana Reeve Foundation. All contributions will still have an important and tangible impact to improve the quality of life for people living with paralysis.